What Parents Actually Need Right Now (Hint: It’s Not More Advice)
If you’re a parent, you’ve likely been on the receiving end of a lot of well-meaning advice.
“Sleep when the baby sleeps.”
“Just be present.”
“Have you tried feeding them less sugar?”
“You really should be doing more tummy time.”
It comes from every direction—your phone, your relatives, strangers in the grocery store. And while some of it might be helpful, the sheer volume of shoulds can feel crushing.
Here’s the truth:
Most parents don’t need more advice. They need more support.
They need someone to say, “I’ve got you,” not “You should be doing better.”
They need time to rest without guilt, space to breathe, a hand with the laundry, and the emotional bandwidth to reconnect with themselves.
They need systems that actually account for how exhausting, beautiful, chaotic, and relentless parenthood really is.
That’s why we’re building Nurture19.
We’re creating a physical space where you can drop your child off in trusted care while you take a nap, see a therapist, answer emails in peace, or do literally nothing—and know you’re still doing everything your family needs.
But we know that support can’t wait.
So, in the meantime, we’re still here for you.
Our cofounder, Erica Cummings, is a Licensed Professional Counselor and a National Board-Certified Health & Wellness Coach who works exclusively with parents. If you're looking for compassionate support that truly understands the mental load of caregiving, you can work with her directly.
When you do, you're not only caring for yourself—you’re helping bring this vision to life for countless other families.
We’re not here to fix you.
We’re here to support you.
Now, and in the future.